5 THINGS THAT WILL REALLY HAPPEN IN 2025
VIDEO KEEPS TAKING OVER THE WORLD X has dropped from 30% to 10% UK social market share, and by the end of 2024, the average UK adult is projected to watch a staggering 100 minutes of online video every day. LinkedIn has gone from copy-first to pushing video posts harder than anything else. And Gen […]
KIDS IMAGINE THE FUTURE. WE USE AI TO MAKE IT
CHALLENGE This was our own campaign: we wanted to investigate – and then showcase – the potential of the current crop of Gen AI video applications, and road-test the workflow we’ve built to make them reliable enough to use on real briefs. It was also an excuse to build our collaboration with our partners Morning […]
HOW I LEARNED TO STOP GUESSING AND LOVE THE ALGORITHM
Launching a new piece of content can be pretty nerve-wracking. After the pitch meetings and brainstorms; the script revisions, the castings, the shoot; the hours staring at the same four frames, in an edit suite that smells of pizza crusts and over-caffeinated brains… you’ve got a final cut. It’s time to hit ‘post’, and fire […]
ALZHEIMER’S SOCIETY – CONVERSATION NOT CONVERSION
CHALLENGE The Alzheimer’s Society wanted to tell real stories about dementia, to raise awareness of the reality of living with the disease and seeing a loved one go through it. They were interested in finding a contact point with audiences that wasn’t connected to a direct CTA, to build a relationship on the basis of […]
PUT THE AUDIENCE FIRST. COLLABORATION IS AWESOME
Working together is more productive, more surprising and more fun. But it also brings some challenges, especially when we’ve passed the rough cut and we need to make final choices. ‘We’ being – who, exactly? Our clients hire us as expert film-makers. But when it comes to the end product, they need the final say. […]
NATASHA ALLERGY RESEARCH FOUNDATION – NATASHA’S STORY
CHALLENGE The Natasha Allergy Research Foundation (NARF) needed a film to pitch their work in competition for a major corporate sponsorship deal – and asked us to come up with the goods on a 6-day turnaround. CREATIVE The Foundation is named after Natasha Ednan-Laperouse, who died from an allergic reaction to a sandwich that wasn’t […]